- 1 minute of video is worth 1.8 million words. Often attributed to Forrester Research and a few others, and sometimes challenged. What is fact to me is that, in most B2B situations, often a single conversion is all that’s needed to justify the price of the video that helped create the sale.

 

- By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. - Cisco 

 

- YouTube is the 2nd largest search engine on the planet, with 3 billion searches a month and 100 hours of video uploaded every minute. Open a YouTube channel and upload your company’s video.

 

- 90% of users say product videos are helpful in the decision-making process. – Hubspot

 

- 92% of B2B Marketers use video in their marketing efforts. Content Marketing Institute and Marketing Profs 

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–88% more time is spent on website with videos than without video - Forbes 

 

- 80% of users recall a video ad they viewed in the last 30 days. 26% look for more information about the subject of the video. 22% visit the website, if not already on it. 12% purchased the specific product in the ad. Think about this in terms of a 12% increase in your sales volume, if you’re not yet using video.

 

- Adding a video to a landing page can increase conversion rates by 80% - Unbounce 

 

- 75% of executives watch business related videos at least weekly, 59% prefer video to text, and 50% share videos at least weekly. - Forbes

 

- 65% is the retention for visual information, 10% for text-based information. Social Media Today

 

- 64% of users are more likely to buy an online product after watching an online video - Hubspot

 

- Companies using video enjoy 41% more web traffic from search than non-users – SmallBizTrends 

 

Want more information? Click or call, 888-999-3150. Or my cell - 414-405-8197.

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