Integrated
Marketing
Communications


Video and
Interactive

Web

Print

Public Relations

Media Training

Customer Care

Results

News

 

Recent Results
Public Issue – Statewide Physician Association:
Executed a successful issue-oriented campaign drawing public attention to, and criticism of, political attempts to raid a segregated state fund designed to protect injured patients and families who have experienced medical malpractice.

Public Relations - Law Firm: Provided on-going, multi-level public relations efforts resulting in visibility, knowledge and credibility of major midwest law firm through strategic placements of articles in newspapers, magazines, trade publications and broadcast outlets.

Public Relations - Government Affairs: Orchestrated nationwide public relations campaign resulting in increased visibility, knowledge and effectiveness of government affairs firm during U.S. military Base Realliagnment and Closure (BRAC).

Capital Acquisition – East Coast Bio Tech: Created marketing video resulting in $2+ million in new capital for East Coast biotech firm doing critical research on new product designed to extend viability of donor hearts and other organs for transplant.

E Commerce – Bio Tech Supplier: Developed an e-Commerce solution enabling online sales for a bio-tech products developer, resulting in improved market access, increase sales and improved transaction process.

Trade Show Presentation – Wisconsin Manufacturer: Created new product launch videos, updated existing videos, blended all onto DVD for dynamic, multi-screen trade show presentation.

Focus Group – Wisconsin banking institution: Conducted in-depth focus group and analysis of business leader perspectives about an established community financial organization. Analyzed results to provide insight and recommendations for marketing strategy and tactics.

File News Video – Wisconsin Utility: Shot, edited and provided broadcast tapes of useful electric utility scenes for the utility’s public relations department. Created library of file news tapes enables utility spokespersons to provide news media with immediate, effective footage of electrical facilities normally not available to, or not quickly accessible by local news media.

Integrated Marketing – Wisconsin Injection Mold Maker: Integrated marketing communications tools including sell sheets, presentation folder, website, on-line video and DVD provided an injection mold maker with updated, informative, professional marketing tools to increase credibility and market share.

Public Relations – South Carolina Bio Tech Startup: Public relations initiative to launch start up of a health care-related bio tech firm.
Includes logo creation, branding, news releases, media training, media coordination.

Video – Wisconsin Photography Studio: Produced a dynamic marketing DVD for distribution to existing and potential customers of a Wisconsin photography house. The DVD explains the range of services, depth of experience and efficiency of the studio for school, sports, wedding and family portraits. Includes testimonials from existing customers.

Marketing On-Hold™- Eye Clinic: Provided target-marketed on-hold messages for physician-owned medical practice specializing in eye care.

Packaging - Beverage Container Company: New Product Launch video promotes beverages in single-serving paper cartons. Informative video blends information and unrehearsed consumer responses to create a fascinating new look at the advantages of drinks in a box.

 
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