Public Relations
Tools

Public Relations Counsel

Research

Strategic Planning

Internal / External Communication

Media & Presentation Training

Media Contact

News Rleases

Source Files (trend-oriented biographies)

Communication Keys (talking points)

Article Placement

Speaking Engagements

Newsletters (print)

eLetters (internet)

Article Writing

Speech Writing

Case Studies / Testimonials

Research Database

Editorial Calendars

Media Monitoring

Print Collateral

Video & Interactive Media

Websites

Audio

Online Video

Public Relations
Tactics

News Releases
Issue releases on a regular schedule to significant news media and trade press.

Article Placement
Submit editorial “pitches” to editors, reporters, freelancers and others in lay and targeted media to stimulate articles. Offer to prepare bylined articles geared to the publication’s editorial mission and format.

Media Monitoring of appropriate publications and broadcast outlets for additional editorial opportunities including op-ed (opinion) pieces and other significant features that appear in many publications.

Research existence of and submit editorial opportunities newsletters, magazines and websites geared to audiences and influencers.

Speaking Engagements
Research and coordinate speaking opportunities