Cincom Systems in Ohio understands that. It's customer, Greenheck Fan in Wisconsin, uses Cincom software to shorten its time from order taking to fan making, while improving overall plant efficiency. We worked with Cincom's sales and marketing staff to tape energetic, on-location interviews with Greenheck staff, then blended them using our marketing knowledge and editing skills to produce a testimonial presentation that grabs viewers, then conveys Cincom's key communication points in a way the company could never do itself.

The result, on the right, is used by Cincom online, at trade shows and in live marketing presentations.

The video has been so successful Cincom is planning additional videos with other customers for other products. Longer versions are also planned, repurposing the original interviews for internal training use and other uses.